This past Thursday night, as rumors swirled concerning an incident at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.
While it is by no means a perfect news source, her statement resonated for numerous observers. It remains one of the broadcasters where one can locate grounded and largely reliable reporting – especially during fast-moving events such as the one unfolding near a New Hampshire storage facility.
A Vulnerable Situation Amid a Business Struggle
But the news network, now four and a half decades old, finds itself in a uncertain state as two giant media empires battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has been drawn into a major game of business acquisition, rather than as a question of what benefits the information-seeking public.
“Here is one more case of the profound systemic issues with origins in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a business story with influential figures as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard added.
A Further Layer: The Former President
The network's predicament is made more complex by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his primary “fake news” foe.
Remember the chants of “CNN sucks!” at the president’s rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.
Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a unsolicited offer.
Trump has reason to like that bidder more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.
A Future of More Turmoil
Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a separate entity. That would be a welcome development to many at the network, but it’s hardly a guarantee of stability. That arrangement could position CNN for another sale. There is no finish line.
If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should disallow both deals.
“Each proposed deal would be harmful to the country, and both should be challenged by regulators,” Wu stated.
The Core Problem and a Potential Solution
No matter the outcome with this particular battle, the underlying crisis endures.
“What we have now is a highly structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to build this profit-obsessed monster, and new policy decisions can tackle it.
Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Reform is a distant prospect now, but that is not to say it will never happen.
Measures that strengthen independent news organizations, bolster local journalism, finance public media, and outlaw the concentration of media power in too few hands are achievable – they are essential for a healthy democracy.
Regarding media ownership, larger is not superior. And news organizations like CNN cannot be tools in the most recent acquisition battle.